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The skyline of Miami is rapidly evolving—and at the forefront of that transformation is Mercedes-Benz Places Miami, a groundbreaking project by JDS Development Group. This mixed-use development, designed in collaboration with SHoP Architects, is a striking example of what’s possible when innovation, architecture, and advanced digital technology converge.
To power the pre-leasing and marketing of its premier commercial spaces, Mercedes-Benz Places Miami is harnessing the power of a fully immersive digital twin—built inside NOVAVERSE, the next-gen platform for virtual real estate experiences.
Commercial leasing has traditionally relied on floor plans, static renderings, and physical sales centers. But today’s market demands more. Tenants are no longer content to imagine—they want to experience spaces before they're built. That’s where NOVAVERSE comes in.
At Mercedes-Benz Places Miami, prospective tenants can now explore the building’s commercial offerings through a dynamic digital twin that accurately mirrors the real-world development. Built to scale, this virtual model includes:
JDS Development is using this digital twin as the foundation for an always-on, always-accessible sales suite. Whether in-person at a leasing event or halfway around the world via a laptop, potential tenants can tour the property, explore amenity offerings, and understand the unique brand positioning of Mercedes-Benz Places—all before a single lease is signed.
From brokers showcasing the building to prospective tenants, to remote tours by decision-makers across time zones, the digital twin acts as a high-fidelity sales tool that streamlines and enhances the leasing journey.
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The NOVAVERSE experience is more than a visualization—it’s a marketing asset. Within the digital twin, every element has been designed to communicate the building’s luxury, functionality, and cultural relevance.
Renderings, animations, and interactive views are captured directly from the twin itself, ensuring marketing visuals are consistent, efficient to produce, and grounded in the real architectural plans. This enables JDS and their marketing partners to create high-impact content across websites, emails, and social media—all while maintaining a consistent narrative.
Mercedes-Benz Places Miami isn’t just creating a physical destination—it’s shaping how commercial real estate is leased and marketed in a digital-first world. By leveraging NOVAVERSE’s digital twin technology, JDS has created a leasing journey that’s immersive, engaging, and future-proof.
